iPanel_Who?

=**TARGET MARKET **=

Who?
Young professionals: 20-35 age; Tech savvy; Social media addict; Average annual Income of $35k-$70k; Own at least 1 car; Mobile workforce Our target market is intended towards young professionals between the ages of 20-35 who are tech savvy and can afford at least one car. The target market can be located anywhere in the world, as long as FedEx ships to their location.  Some luxury cars already contain a Bluetooth enabled mobile kit and portable music player but it takes some time before the technology trickles down to entry-level cars. Entry-level cars are the cars newly graduated, young individuals (20-35) look for. We are aiming to reach this target audience because they tend to be more tech-savvy and the technology has not yet been available to them in an all-in-one, cohesive, and affordable package previous to the Ford SYNC.
 * Because... **

 Though the Ford SYNC is similar in capabilities and features, what the iPanel offers is a familiar interface and navigation, in which users have been using with the iPod, iPhones, iTouch, and the new, iPad. The Apple design is sleek and modern, suitable and attractive to the young, tech savvy, generation. Consumers are more likely to stay within their comfort zone then to try out a completely new product that offers similar features. In addition to design and familiarity, iPanel is detachable, portable, and compatible with any vehicle that contains the standardized DIN slot. Mobile Apps have become a convenience and entertainment for users of smart phones. The purchases of mobile apps have generally been the 20-35 age group. The iPanel, like an iTouch or iPhone, will be able to run applications similar to mobile apps but car-oriented. iPanel will connect to iTunes and applications could be downloaded and purchased. These applications are targeted at the interests of males and females in the 20-35 year old range. People can only acquire the Ford SYNC when they purchase a Ford mobile. In our case, the iPanel is compatible with any mobile with a standard DIN slot. The SYNC is a motivator to buy a Ford. The iPanel can be used and purchased by almost any automobile owner. The iPanel strives to target and accommodate the 20-35 year old generation and any other car owners that Ford may have excluded.
 * But... **