iPanel_Where?

=**PLACEMENT**=

= PLACE = Placement is a very important form of marketing. It is important that we place or product in designated areas that will attract a lot of interaction with customers and build a relationship. We have chosen to use the means of social networking websites such as Twitter, Facebook, Youtube, etc. for marketing purposes as previously explained. In terms of placement, we will be looking at which retailers that will be selling our product. Distribution centers are also an important facet to consider. One important alliance that will be pivotal to showcase our product and sell it will be Honda. ** Retail ** We want our clients and potential customers to be able to go purchase iPanel with ease. With this in mind we thought about key consideration and criteria that’d help sell more units: 1. Retail store that has a large chain 2. Store that has an automotive department for placement of the product 3. Customers have easy access to these stores 4. Sell gadgets such as TV, Computers, Stereos and other car accessories – DVD players, stereos. When we took a list of what we came up with we decided that the following chains would be a really great place for our products to be sold. We decided that the following stores would be the best options: Best Buys, Future Shop, Wal-Mart and Canadian Tire.

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However, we cannot forget our beloved Apple store. It is true it may not have an automotive department but it has something more special. The Apple store will attract and allow individuals to come in an actually look at the product and interact with it. They will be able to talk to an Apple expert about this product and be able to learn more about the product and its features. If they require further assistance they can easily ask someone to show them or sign up for a free tutorial that will happen at the store itself. The tutorial is there to help the individuals on how to operate the product or for any additional questions they may have such as how do I get more apps and features. They can even find tutorial online via the Apple website. ====== The iPanel can also be purchased online at Apple, Best Buy and even Future Shop. This will be convenient for individuals who live in a remote area and are difficult to access these stores. More importantly it will also allow individuals to purchase an item online if they don’t have the time to go shopping due to work conflict. The Apple store always allows individuals to get their product more personalized. They can even order it as gift and Apple will take care of the rest – a personalized gift box and shipping it to the intended recipient. Apple iPanel allying with Honda allows us to implement a crossover of sale promotions. One of the huge benefits is that we will be featuring our product with four Honda 2010 models: Insight, Civic, Element and Fit. This means that when an individual visits a Honda dealership they will be able to see the iPanel already installed in those four vehicles. This will allow potential buyers to test drive a car with the unique feature of the iPanel, not only do they get to check out the car performance but they also get to experience how the iPanel works and operates on the road. This will surely get people talking about the iPanel, and hopefully this will trigger people to talk about it from mouth to mouth and also make them talk about it on social networking sites.
 * Online **
 * HONDA Dealerships – Car Shows **

Also, our product will be able to accompany Honda to the many car shows they will be attending throughout the year. Car shows are good because they attract all sorts of individuals who are curious not only about the models that are out there but what kind of things you can do to accessorize your vehicle. What really good about a car show is that sometimes individuals like to poke around and see what they discover because they don’t want to be annoyed by a sales individual. They get to hop in and out of the cars and see the inside and their features and how things work. When they hop into the four specific models they will get to see and play with the iPanel inside the car and get a feel for what it would be like to have one in their car. This will get Apple additional customers because they can look, touch and feel without feeling the pressure to buy. Warehouse are going to be conveniently located in a place were there is easy access to highways, transportation and airports. This will help reduce the cost of shipping.
 * Distribution ce **** nter **[[image:honda_exhibit.jpg width="267" height="211"]]