iPanel_What?

**PRODUCT OVERVIEW** Our product will be a competitive entry into the in car entertainment industry. It will be called the iPanel and leverage a lot of technologies already established by Apple and other companies in various electronic devices. The product's main function is to replace the existing OEM stereo. The iPanel will utilize the standardized double din slot which is found in pretty much all vehicles. The item will fully replace the in car CD player to satisfy the existing trend towards all digital music. The way that the device will look is very similar to the iPod touch or iPhone with the exception of a slightly larger size to take full advantage of the double din slot. In addition, the front face will be removable with a built in battery, providing the function of an iPod if desired. The product features a large range of existing features such as WiFi, GPS, 3g, bluetooth etcetera. Essentially, every feature present in an iPhone will be present in the iPanel minus the phone application. In addition, satellite radio will also be supported. Car focused applications will also be bundled with the unit. Firstly, a vehicle diagnostics application will be featured so that the user can use the device to look up and repair engine codes that pop up on the vehicle's ECU. Another benefit would be the inclusion of voice activation, where (if all vehicle HVAC controls etc. are electronic) the user can activate all vehicle functions such as the climate controls or door locks by voice. In addition, a vehicle performance application will be featured. This will allow the user to view vehicle dynamics such as horsepower, torque, acceleration and fuel economy. The saying goes "a picture is worth a thousand words" so here are examples of how the device would look installed in a vehicle: Figure 1 : iPanel Vehicle Dynamics Application Figure 2 : iPanel running music application

Figure 3 : iPanel running GPS The competition will be at a severe disadvantage once this product is introduced due to its all in one capability. The user will be able to utilize features that were never available in a vehicle application before. For example, users can download music directly to their vehicles iPanel with iTunes. Other competitive products such as Pioneer in dash solutions feature very little of with the iPanel is offering.
 * Differential Advantage **