iPanel_HowMuch?

=**PRICING **  = The pricing strategy of the iPanel will allow the device to be extremely competitive. First let us look at the competition's pricing strategy. The entry level in car DVD players starts at around $400 from reputable retailers. The  Clarion VX409   unit available for $399.99 at Futureshop is a great example. Although this unit is double DIN and has a similar size screen to the iPanel, it does not have the functionality of the iPanel. Units sold by Pioneer such as the AVIC-X910BT are closer in functionality but very expensive costing over $1000. Although the Pioneer device is very expensive, it still does not have even half the functions of the iPanel. In order for us to determine our pricing strategy, we looked at other products that are offered by apple. The most significant was the upcoming iPad. The 16GB iPad starts at $499 USD while the 3G equipped model starts at $629 USD. Since the iPanel is to feature a much smaller screen size than the iPad, it is safe to assume that the production cost of the device should be lower. In addition, the added development required for the iPanel is predominantly software, which should not cost as much as the significant hardware development in the case of the original iPod touch and iPhone. Therefore, it is safe to assume that the iPanel could be sold at a reasonable profit for less than the cost of the iPad. Like all of Apple's products, we would be selling different versions of the iPanel. The entry level would be a 16GB model without 3G functionality. We would be selling this model as a very competitive $399.99. The 32GB non 3G model could be sold for $499.99 and the 64GB non 3G could be $599.99. These are much lower prices than the competition and those device do not have the amount of functionality that the iPanel does. 3G models would be $529.99, $629.99, and $729.99 for the 16GB, 32GB and 64GB models respectively. This extremely affordable pricing strategy should allow the iPanel to succeed.